Neda had an enormous amount of content, which was fantastic and daunting at the same time. The challenge for me was tying everything together to create a cohesive visual story that would become her brand. My goal was to bring out her personality through graphics, typography and photos.

Neda had a band fabric designed by Grey Ghost, for the all colour project. I used this original colour palette and beautiful illustrations as the building blocks for her brand identity. My goal as a designer in this project wasn’t to create something new, but to put everything together that was already there. Neda.world